RELATED NEWS: 2008 Olympic Games viewable on cellular phones, MP4s

29 August 2006

In addition to TV, people in Beijing will also be able to watch the 2008 Olympic Games in the city on cellular phones, digital cameras , PDAs, MP4s and other sorts of receiving terminals.

Beijing Radio Stations and its affiliated company, Beijing Jolon Media Broadcasting Co. Ltd, which is the real operator of this project, announced Monday it will officially launch digital multimedia broadcasting services on Sept. 6, which is broadcast high definition digital audio and video programmes receivable on mobile equipment.

The station has been offering digital audio broadcasting service from April on a trial basis.

"From the beginning of 2007, the station will also begin to transmit information about government affairs, daily life, the city and real-time traffic situation and weather conditions in the service", said Wang Liang, head of the station, at a press conference.

Lenovo, China's leading IT product manufacturer, announced it has developed a cellular phone, ET980, that is capable of receiving these digital programmes, said Lenovo executive Liu Zhijun.

He said ET980, priced at around 5,000yuan (about 500 Euros) will enter the market in large quantities in mid-December. Lenovo also plans to develop two or three popular types of PDA that support this service.

The receiving terminals must be equipped with digital video broadcasting chips to gain access to digital multi-media broadcasting service.

Lots of Cinese cellular phone users already began to watch TV programmes through the mobile communication networks of China Mobile and China Unicom.

Source: Xinhua News Agency